Creating the Digital Experience
„Already a classic”
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand.
Branded Interactions is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace.
All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.
Branded Interactions is a practical handbook for professionals in the field of digital media and those just starting out. It provides help and inspiration for all those involved with or interested in the design of interactive brands, whether beginners or professionals. It can be used by freelancers, lone designers who work for smaller local companies, and by concept developers and designers at big agencies working on international brands. It’s useful for:
In addition, the book offers helpful information on project planning and methods for all those who work on BIxD projects, on both the agency and the client side:
BRANDED INTERACTIONS –
CREATING THE DIGITAL EXPERIENCE
The book comes with 362 pages, printed with three different spot colours in each chapter. Layout by Katrin Schacke. The book is forthcoming on October 6th, 2015. An E-Book is not available.
Format: Hardcover, 7.9 in x 10.5 in x 1.5 in
Artwork: 300+ illustrations
Thread sewn hard cover type binding with partial UV varnish and a straight spine
A ten-page leporello to take out with guidelines for good branded interaction design
Branded Interactions contains 11 Interviews with leading experts: