ABOUT THE BOOK

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactive billboards, virtual and augmented reality and more. The interface is now the brand, which means that conception, design and technology must go hand in hand at every stage, keeping the needs of users front and centre.

This extensively updated edition of Branded Interactions is an essential handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the market. Packed with real-world examples, it incorporates a wealth of practical design advice and diagrams to help build a solid framework for any project – incorporating brand strategy at every stage while remaining flexible enough to let creativity shine.

WHO NEEDS THIS BOOK?

Branded Interactions is a practical handbook for professionals in the field of digital media and those just starting out. It provides help and inspiration for all those involved with or interested in the design of interactive brands, whether beginners or professionals. It can be used by freelancers, lone designers who work for smaller local companies, and by concept developers and designers at big agencies working on international brands. It’s useful for:

UX and UI designers
interaction designers
content developers and information architects
Flash and motion designers
information designers and generative designers
corporate designers
product designers



In addition, the book offers helpful information on project planning and methods for all those who work on BIxD projects, on both the agency and the client side:

brand consultants and strategic planners
project and product managers
brand and marketing manager
web and software developers

THE AUTHORS

Marco Spies

Marco Spies is an interaction designer and brand consultant. Together with Katja Wenger he founded the design agency think moto in Berlin in 2010. Before that he worked as a concept designer at Pixelpark, creative director at Neue Digitale (later Razorfish) and executive director interactive at the branding agency Peter Schmidt Group (BBDO). Besides, Marco is advisor and co-founder of a conversational commerce start-up. From 2015 to 2018 he was co-founder of the e-travel start-up flyiin. Since 2017 Marco Spies has been honorary professor for Branded Interactions and Flexible Identities at the HAWK Hildesheim.

Katja Wenger is an interface and brand designer and advises companies on brand and product innovation. Together with Marco Spies she founded think moto in Berlin in 2010. She is co-founder of several startups in the fields of social media and conversational commerce. Prior to that she worked as a permanent and freelance art director for renowned digital, advertising and design agencies, including Pixelpark, Meta Design, Aperto, Jung von Matt/next, Saatchi & Saatchi and Peter Schmidt Group. Katja Wenger has been responsible for numerous national and international digital brand presences. She is a member of the German Designer Club (DDC) and lecturer at the University of Applied Sciences in Hof.

think moto is a design and innovation agency for products and brands. The team around Katja Wenger and Marco Spies helps companies and organisations in the digital transformation. think moto works with start-ups, medium-sized companies and leading brand companies on innovative, people-centred business models, products and brand identities. You can find more about think moto at www.thinkmoto.com.

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