Branded Interactions

PREFACE
FOREWORD
INTRODUCTION

SET-UP: PLANNING A PROJECT
1  The Brief
2  The Team
3  Project Planning
4  Technology

PROCESS: GIVING STRUCTURE TO A PROJECT
1  Workflow Models
2  The Branded Interaction Design Process
3 Agile, Lean and other concepts

1 DISCOVER: RESEARCH AND ANALYSIS
1.1  Understand the Business
1.2  Understand the Brand
1.3  Understand the User
1.4  Define the Goal

2 DEFINE: STRATEGY AND SYNTHESIS
2.1  Plan the Communication Strategy
2.2  Plan the Brand Experience
2.3  Plan the User Experience
2.4 Generate Ideas
2.5  Define the Metrics

3 DESIGN: CONCEPT AND VISUALS
3.1  Structure Design Tasks
3.2 The Basics of Branded Interactions
3.3 Design Screen-Based Interactions
3.4 Design Space-Based Interactions
3.5 Design Virtual and Augmented Reality
3.6 Design Conversations
3.7 Design Smart Objects
3.8 Prototyping
3.9 Testing

DELIVER: DOCUMENTS AND PRODUCTION
4.1  Develop BIxD Systems
4.2 Create Style Guides
4.3 Create Pattern Libraries
4.4 Monitor Production
4.5 Project Launch & Debrief

DISTRIBUTE: ROLLOUT AND UPDATES
5.1  Implement the BIxD
5.2  Refine and Update the BIxD
5.3 Further BIxD Development
5.4 BIxD and Cultural Change

REFERENCE
Recommended Reading
Index
Picture Credits
Acknowledgements
About the Authors