Content

PREFACE

INTRODUCTION

 

SETUP

1  The Brief
2  The Team
3  Project Planning
4  Technology

Interview: “Design and Technology”, Tom Acland

PROCESS
1  Workflow Models
2  The Branded Interaction Design Process

DISCOVER
1  Understand the Business
2  Understand the Brand
3  Understand the User
4  Define the Goal

Interview “Service Design”, Brian Gillespie
Good Practice I – Service Design

DEFINE
1  Plan the Product or Service
2  Plan the Brand Experience
3  Plan the User Experience
4  Define the Metrics

Interview “HumanKind and Digital Brand Strategy”, Alexander Wipf
Good Practice II – Brand Design

DESIGN
1  Design Direction & Detailed Design
2  Generate Ideas
3  Design the User Experience
4  Design the User Interface

Interview “Digital First”, David Linderman

5  Design Gesture Interactions

Interview “Gesture Interaction”, Michael Zöllner

6  Prototyping and Testing

Interview “Fashion Goes Mobile”, Markus Aller & Joachim Bader
Good Practice III – Brand Communication on the Web

DELIVER
1  Create a styleguide

Interview “Multiscreen Strategies”, precious

2  Create UX Guidelines
3  Monitor Production
4  Project Launch & Debrief

Interview “Interactive Brand Communication for Benetton”, Alfio Pozzoni
Good practice IV – Brand Communication in Public Spaces

DISTRIBUTE
1  Implement the BIxD

Interview “Interaction in Public Spaces”, Joachim Sauter

2  Refine and Update the BIxD

Interview “Designing a Mobile Operating System”, Peter Skillmann
Good Practice V – Brand Management

REFERENCE

Interview “Personal Interaction”, Marco Spies

Bibliography
Picture Credits
Index
Acknowledgements

 

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